"Not only is quality data critical to assess your ROI, but the increasing use of that data drives the technology and tools underlying the event marketing experiences you create is impacting your brand image more than ever.
"The royal road to a man’s heart is to talk to him about the things he treasures most.” To connect with people, you need to understand their passions. As some of the world’s leading companies are discovering, our powerful event marketing platform can be applied to sporting events beyond golf. (…)
When you bring a couple of new technologies and mediums together in novel ways, you’ve got the right mix to fascinate audiences. Sure, we’ve all witnessed the rise of social media + event marketing. Chances are that you’ve directly participated in a few or more social media channels yourself, whether related to an event or(…)
Transforming Engagement into Sticky Customers | Most people think that the best way to hold onto customers is through “engagement” — interacting as much as possible with current and potential clients in the name of building relationships. It turns out that that’s rarely true. Why? For many consumers, the rising volume of marketing messages is(…)